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AR AND VR DELIVERY FOR A VIRTUAL CES CAR LAUNCH
The challenge
A car manufacturer was challenged with a virtualised Consumer Electronics Show (CES) and still needing to launch a significant product to the public.
Business goals
Provide a newly designed experience to showcase an inflection point for this manufacturer's history, with the launch of a brand new ground-breaking car battery, replacing a real-world experience with an online one.
HOW WE COLLABORATED WITH FOUR OTHER AGENCIES VIRTUALLY TO DELIVER THIS VIRTUAL-FIRST FOR A CES BIG-BANG LAUNCH.
01
Website
More human, along with four other agencies managed the delivery of a fully-featured website, AA-compliant and designed from concept through to final delivery was created to house both VR and AR assets, allowing the user an effortless virtual experience of CES.
02
VR APP
Along with a number of agencies, More Human managed the production of a virtual gallery space to support the launch of a groundbreaking car battery - their most significant product in decades, set to change the future of electric vehicles.
03
AR APP
Along with a four other of agencies, More Human managed the production of an augmented reality (AR) app to showcase this car manufacturer's vehicles that used their brand new groundbreaking battery. The user was able to place vehicles into their physical space and get up close to vehicles virtually.
outcome
Highly publicised, the creative concept and flawless launch of the website, AR, and VR apps supported a virtual CES launch as well as a significant launch of ground-breaking car battery. The launch created awareness for the product through press coverage from the major-players in tech - CNET, and more.