BBVA wanted to showcase specific functionality of the BBVA app via a series of 30 second animated videos, with voice over to educate BBVA customers about how the BBVA Wallet app and how it can make their lives easier
They needed the videos to be modular so that they could be joined together in different ways depending on the message they wanted to send out to various market segments.
Educate BBVA customers about how the BBVA Wallet app and how it can make their lives easier.
Educate BBVA customers about how the BBVA Wallet app is safe, convenient and smart, making their lives easier.
How we delivered a shoot remotely for
BBVA Compass Bank
Script & Voiceover
We began the process by producing a script which informed the length of the video, and creative requirements.
We then went through a process of selecting a voiceover artist who resonated with the target demographic, and produced a narrative soundtrack to the video.
A casting brief was sent out to the market to gather auditions based on target demographics. Headshot videos were then generated and reviewed by BBVA who selected candidates that most resonate with their target audiences.
We managed the shoot on BBVA’s behalf and delivered videos per the specifications in the script.
Design Frames & Animation
Before we started, we planned the animation from end-to-end, iterated, approved and then moved onto production. This process saved us time during the animation production phase.
Our team generated a 3D model of a phone to manipulate in a 3D space, then combined our 3D models along with stock animation, voice over and talking heads from our shoot to arrive at a final video.
The educational video was used with great success, reducing calls to call centre around the new app.