More Human Thinking

Looking back, never did we think in March 2020, that we’d be about to enter a period of lockdown, stuck in our homes for months on end...

A lot of us are familiar with this term which originated out of time when newspapers were the primary consumption of articles and...

Amazon. You know I’m talking about the company and not the forest. How did Amazon get to the point of being what is arguably the world’s...

It's no secret that high street retail brands have been reacting to a change in consumer shopping behaviour pre-covid, with a focus on...

Humans discover fire to cook meat. The caveman exits his cave, spear in tow, on his way to bag a meal for his family. A few hours later,...

1. Artificial Intelligence (AI) "50% of women complain that they can't find the right shade of foundation for their face, and women with...

Design thinking places the human at the centre of brand decisions and helps this brand stay ahead of the curve by driving innovation in a...